Is MySpace Enough??

Recently a publicist asked me how I felt about new artists sending me a link to their MySpace page rather than having a real website or a professional EPK (electronic press kit.) I responded:
In any industry and especially the music industry, when it becomes too easy to get in, those in power establish more barriers. Not so much to keep good artists out, but to filter out the weak and talent lacking. Back in the day an artist had to get the backing of a major label to afford to press a record or mass produce cassettes. At one point, not just anyone could mass produce CDs. The point is an artist had to be good enough to convince someone to spend a lot of money on them before the world would know about them. This was the filter! It reduced the amount of non-talented, weak hearted artists from mass marketing and distributing themselves. Now with mp3s and MySpace anyone can record a song on their computer and distribute it to the world within hours without anyone's approval, critique, or criticism. This has watered down the industry way too much. Filters are necessary. Now back to the question... Eeeevvverrybody has a MySpace. You're not special and haven't necessarily paid any dues just because you've got a MySpace page. MySpace will not set you apart from the pack of millions of artists. It lands you dead in the center of them. Sure, major labels make MySpace pages for their artists, but you can bet the recording was mastered first, a marketing department is pursuing other avenues, and someone has made personal contacts with DJs, Program Directors, and Music Directors. So no...the bubble has burst. You're no longer going to impress anyone with a link to your MySpace. Get a real publicity plan, well recorded music, and maybe even a "real" website if anybody remembers what those look like. Get one of those and you might actually separate yourself from the pack. That would be impressive!